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Today's Travel Trends News from Travel Industry Wire
For Brand Awareness Campaigns, Move Your TV Budget to Digital - By Myla Tutt
Previously, one of the best formats for driving brand awareness has been TV advertising. However, a shift is happening: Adidas may be the first brand that announced its stepping away from TV advertising, but it wont be the last.
2nd UNWTO LGBT Report Examines Outlook for Gay and Lesbian Travel
According to the report, in recent years the LGBT travel market has experienced a general upturn. Nevertheless, in some 70 countries around the world the legal situation of gays and lesbians remains very precarious, and a lot still needs to be done in terms of education.
ARC Data Reveals Dip in U.S. Roundtrip Average Ticket Price
Airline Ticket Sales for August 2017 Increase Nearly Four Percent
Chrome River Survey Shows Corporate Travel Policies Rapidly Catching Up with ...
Majority of medium-to-large companies policies now address ride and accommodation sharing services
Americas Most Trustworthy Brands Unveiled After Nationwide Survey by The Val...
Amazon, Marriott and Microsoft top the list of 40 national brands that connect best with their customer base
Travel Industry Forecast Predicts Rise in Hotel Rates and Stable Airfares
Advitos 2018 Industry Forecast predicts a modest rise in global hotel rates and increased air travel that will have minimal impact on airfare prices, except in markets where demand is greatest. The annual review also highlights a growing problem related to lack of hotel availability at preferred rates, ongoing issues with traveler security and risk, as well as emerging challenges related to New Distribution Capability (NDC) standards.
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